Compare marketplace shops vs your own website: fees, branding, SEO, and when UMKM still need a site outside Shopee/Tokopedia.
The short version
- Marketplace = instant traffic, fees & high competition
- Own site = branding, customer data, long-term SEO
- Want WhatsApp orders without per-sale fees
- Want to look professional on Google Business
- Want brand storytelling marketplace templates do not allow
- Need one link for Instagram bio
Start with a shop template on Karyaku for UMKM.
