Compare landing pages and full websites for UMKM: goals, pages, SEO, and when a promo page beats a multi-page site.
At a glance
- Landing page — one goal (sign up, buy, chat)
- Website — multiple pages + long-term credibility
What is a landing page?
Usually one long page with a single CTA — form, WhatsApp, or purchase. Ideal for flash promos and paid ads.
What is an UMKM website?
Home, services/products, about, contact. Better for local SEO and Google Business.
- Paid ads with one CTA? → landing page
- City search discovery? → website
- Need both? → website + dedicated promo page
Start from Karyaku’s template catalog.
