A guide to writing UMKM website copy: headlines, benefits, proof, CTAs, and example lines you can reuse without an expensive copywriter.
A copy formula that works
- Who you are + who you serve
- Benefits (not technical features)
- Short proof
- One clear CTA
Customers arrive with questions: what you sell, rough price, whether you serve their city, and how to order. Answer those without fluff.
Headlines: specific beats clever
- “Bekasi pickup laundry — done in 24 hours”
- “Custom cakes in Bandung — order on WhatsApp”
- “Canopy welding in Depok — free survey”
Homepage: 3–5 sentences is enough
- Who you are
- What you offer
- Who / which area you serve
- Why trust you
- A clear next step
Service / product pages
- Searchable name
- Who it is for
- Starting price
- Turnaround time
- One CTA
Fill content in the Karyaku editor after picking a template. See UMKM websites.
